![]() The app, like the other Domino’s initiatives, requires consumers to first create an account on and then create what the company calls a “Pizza Profile.” This profile includes your favorite pizza order (e.g. There’s a little more involved behind the scenes that makes Domino’s Zero Click work so well. What’s next? I just have to think about pizza and it arrives? I mean, it really doesn’t get any easier than this. A screen then appears with your order confirmation. However, if you don’t push the button to stop the timer, your order is placed with your local delivery chain. To stave off accidental clicks, there’s a 10-second countdown that first displays. ![]() To be clear, simply launching the app doesn’t immediately place the order. Instead, you simply launch the app when you want pizza. The new app doesn’t require any input at all, beyond your initial sign-in the first time you use it. In this case, “zero click” means just what you think. ![]() To date, the company has already launched a number of digital experiments ranging from a “tweet to order” system on Twitter and, more recently, a way to order just by talking to your connected speaker, the Amazon Echo. The delivery chain keeps coming up with new – and yes, sometimes gimmicky – ways to make ordering pizza easier and quicker, and this new “Zero Click” app is no exception. The company today unveiled a new mobile application that lets you place an order simply by launching the app on your phone. ![]() Hungry? Lazy? Domino’s has the app for you. ![]()
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